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POWITANIE
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LEKCJA 01 – Higieniczny fundament
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6 Tematy
01. Dostosowanie lokalu pod wymogi sanepidu
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02. Aktualne wymogi, z którymi możesz, ale NIE MUSISZ się spotkać
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03. Procedury i dokumentacja
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04. Proces dekontaminacji narzędzi
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05. Testy sprawności autoklawu
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06. Zadania domowe
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LEKCJA 02 – Audyt własnego salonu
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5 Tematy
01. Analiza (liczba wizyt, ilość klientek, powracalność)
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02. Opinie po wizycie
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03. Sprzedaż kosmetyków
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04. System poleceń
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05. Zadania domowe
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LEKCJA 03 – Organizacja Pracy
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8 Tematy
01. Zatrudnianie pierwszej osoby
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02. Delegowanie zadań i automatyzacje
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03. Ustalanie grafiku
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04. Terminarz – online czy papierowy?
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05. Kalendarz Google krok po kroku
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06. Dysk – katalogowanie zdjęć i grafik
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07. Dysk – instrukcja
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08. Zadania domowe
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LEKCJA 04 – Kontrola finansów
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9 Tematy
01. Dochód vs. przychód
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02. Kontrola przychodów
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03. Rejestr kosztów
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04. Wycena usługi
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05. Wycena
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06. Lista sygnałów, że cena jest za niska
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07. Kiedy podwyżki są spóźnione
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08. Najlepszy czas na podwyżki
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09. Zadania domowe
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LEKCJA 05 – Zadatki
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5 Tematy
01. Zaliczka, zadatek czy opłata rezerwacyjna
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02. 5 sytuacji, kiedy zaliczka MUSI być
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03. Idealna wysokość zadatków
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04. Kiedy zwracamy, a kiedy nie
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05. Zadania domowe
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LEKCJA 01 – Mindset
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6 Tematy
01. Jak rozmawiać o podwyżce
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02. Syndrom oszusta
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03. Obawy przed utratą klientek
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04. Mental business woman
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05. Budowanie pewności siebie
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06. Zadania domowe
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LEKCJA 02 – Strategia rozwoju
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5 Tematy
01. Jak ustalić grupę docelową
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02. Jakie problemy rozwiązujesz?
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03. Pozycjonowanie
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04. Twoja misja
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05. Zadania domowe
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LEKCJA 03 – Obsługa Klienta
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8 Tematy
01. System umawiania wizyt
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02. Jak odpowiadać na pytanie o cenę i prowadzić do rezerwacji
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03. Jak budować lojalność wśród klientek
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04. Sensoryczna oprawa usługi
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05. Obsługa “trudnego” klienta
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06. Skrypty odpowiedzi na trudne pytania
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07. Regulaminy
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08. Zadania domowe
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LEKCJA 01 – Marketing w SM
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11 Tematy
01. Nazwa użytkownika
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02. Konto profesjonalne
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03. Zdjęcie profilowe
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04. Biogram
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05. Rodzaje publikacji
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06. Rodzaje treści i ich cele
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07. Model pisania opisów
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08. Identyfikacja wizualna
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09. Jak często publikować?
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10. Podstawowe funkcje aplikacji do montażu
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11. Zadania domowe
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LEKCJA 02 – Fotografia paznokci
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9 Tematy
01. Przygotowanie telefonu
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02. Przygotowanie dłoni
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03. Co musisz mieć
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04. Oświetlenie
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05. Perspektywa
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06. Ułożenie dłoni
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07. Zdjęcia Lifestyle
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08. Podstawowa obróbka zdjęć
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09. Zadania domowe
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LEKCJA 03 – Canva
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6 Tematy
1 Quiz
01. Interfejs
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02. Podstawowe funkcje
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03. Treści, które można tworzyć
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04. Estetyka
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05. Zadania domowe
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06. Ankieta podsumowująca
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Odbiór certyfikatu
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BONUS 01 – Konsultacja grupowa z ekspertem ds. beauty marketingu
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BONUS 02 – Grupa mastermind’owa z innymi właścicielkami
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BONUS 07 – 2 Checklisty: ,,Błędy w cenniku” i ,,Możliwe koszty w salonie”
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BONUS 08 – Szablon planowania postów
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